• Marketing Support
• Promoting ACDelco in Your Market (Find Out How!)
• Customizable Customer Newsletters
• Direct Mail
• Image Program
• Internet Search Marketing
• Merchandise and Promotional Products
• Newspaper Ads and Printed Flyers
• On-hold Messaging
• Point of Sale
• Radio
• Yellow Pages

Customize ACDelco Communications for Your Market

Consumers are willing to pay more for the promise of quality parts from ACDelco. And consumers rely upon you, their trusted automotive service technician, to use quality parts. For them, quality parts + professional installation = an ideal service experience.

As a loyal ACDelco customer, you have permission to leverage the promise of quality that the ACDelco brand conveys. You can use the ACDelco "Health" Campaign materials to remind consumers about the importance of routine maintenance for their vehicles, just like a doctor would remind them about the importance of a routine health exam. It's arresting, fun and unique to the category - so it breaks through the clutter of competitive advertising.

How to Bring in New Customers

If you want to entice new customers to your shop, you'll need to create awareness of your shop, where you're located and the kinds of services you provide.

• Television, radio and newspaper have broad reach and so are often used to create awareness as they reach the largest possible audiences.
• Internet search marketing and the Internet Yellow Pages are good ways to intercept customers when they need service and are seeking a service provider. ACDelco Total Service Support (TSS) participants get this at no charge.
• Consumers also use local (print) directories, including the printed Yellow Pages. As a TSS program participant, you can enroll in the ACDelco Yellow Pages program.
• Purchase lists and conduct direct mail or new-mover campaigns to acquaint customers near your shop with your service offering.

How to get Current Customers to Come Back Sooner

Using your customer database for a direct marketing campaign is a relatively inexpensive option to increase sales. Plus, direct marketing is a great way to nurture customer loyalty. By planning occasional promotional offers, you can also increase the frequency of your customer visits and stay top-of-mind so that when customers do need service, they think of your first.

• Consider seasonal offers for routine maintenance (e.g., battery inspections and/or new wiper blades prior to the first snow fall or undercar inspections before summer driving vacations). If you retain customer repair records, you can tailor offers based on mileage or interval since last service.
• MechanicNet a loyalty program that uses your customer data to remind customers when they are due for maintenance or to target promotional offers to your best prospects.
• To keep costs low, collect customer email addresses and stay in touch with your customers via email.