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ACDelco Automotive Parts — TECHCONNECT

MARKETING SUPPORT
Marketing Support Main   Marketing to Women   Internet Search Marketing   Yellow Pages  

KNOWLEDGE IS POWER

Make A Stronger Connection with Your Women Customers

Women control 85 percent of purchasing decisions. ACDelco can help you gain access, create a connection, and build relationships with an audience of women that you may not have previously had.

From quality parts to training to marketing, ACDelco gives you the tools to get more customers - and service them better. With the "Knowledge is Power" Women's Car Care Seminar kit, you'll be adding one more powerful tool to your belt for connecting to and gaining a wider customer base.

The "Knowledge is Power" Women's Car Care Seminar helps you teach women about vehicle maintenance and how to speak to you and your technicians about possible vehicle problems. This knowledge will also help empower them when it comes to making car-care decisions. More importantly, you'll have the opportunity to:

•  Create advocates for your business - women will spread the word about your shop

•  Learn key techniques for interacting with your women customers and every customer that
   comes through your door

•  Learn how to market the program to reach more women and potentially more customers

•  Become a trusted service provider and a trusted partner of the community

EMPOWERING WOMEN STARTS WITH A FEW EASY CLICKS:

1. Purchase POS Materials from the ACDelco eStore - including banners, posters, flyers
    and sell sheets

2. Download Customizable Advertising Materials from ACDelco Advantage

3. Order "Knowledge Is Power" Merchandise from acdelcomerchandise.com to leave a
    lasting impression in your service center

4. Click here for video of ACDelco's Knowledge is Power Seminar video_icon


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